Hi, I'm Gretchen Lee

Editorial Director, San Francisco

MORE ABOUT ME

GRETCHEN LEE

Editorial Director

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WHAT I (LOVE TO) DO

Create content that clicks for some of the world's best-loved brands

A brand-building strategist and editorial director with solid experience managing creative teams, I'm highly skilled at delivering quality user experience and developing content solutions across web and mobile properties. I'm a highly organized executive, with scheduling, production, hiring, management and budgetary oversight experience, along with a demonstrated ability to work effectively with cross-functional teams in a wide range of industries and environments.

Team Leadership

Content Strategy

Digital Marketing

Editorial Direction

SKILLS

Digital Marketing

Project Management

Mobile Apps

Social Media Marketing

Content Development

Editorial Strategy

Creative Leadership

Brand Storytelling

WORK EXPERIENCE

  • 2015 - Present

    Pacific Gas & Electric

    Manager, Web Creative Services

  • 2013 - 2015

    B’stro

    Director of Editorial and HR

  • 2012 - 2013

    Blue Shield of California

    Consultant

  • 2010 - 2012

    Walmart’s Brand Creative Group

    Senior Manager, Copywriting

  • 2009 - 2010

    The Kashi Company

    Consulting Editor (via Barbarian Group)

  • 2006 - 2008

    Johnson & Johnson’s BabyCenter.com

    Executive Editor

  • 1998 - 2004

    Curve Magazine & Curvemag.com

    Managing Editor

  • 1999 - 2000

    Ninth House Network

    Consulting Editor

  • 1997 - 1998

    Spark Online

    Communications Director

  • 1996 - 1997

    Alexander Communications
    (now Ogilvy Public Relations Worldwide)

    Creative Services Manager

  • 1994 - 1996

    AT&T's ImagiNation Network

    Editorial Services Manager

PORTFOLIO

  • Curvemag.com
  • Washington University
  • BabyCenter.com
  • Walmart's Brand Creative Group

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